Subway is preparing a major expansion into Armenia, with plans to open 60 locations across the country, according to a report by Hetq.am. The announcement follows a meeting in Yerevan between Subway's regional leadership and senior Armenian officials.
On August 6, 2026, Subway Regional Director Efe Celik met with Armenia's Minister of Economy, Gevorg Papoyan, alongside Armenian investor Levon Hayrapetyan, to discuss the planned rollout. Celik pointed to job creation, the development of Armenia's international franchising culture, the involvement of local suppliers, and the introduction of international catering standards as key motivations behind the expansion.
If it proceeds as outlined, the deal would mark one of the largest single franchise commitments in Armenia's fast-food sector to date. Armenia's quick-service landscape currently blends homegrown favorites — shawarma and lahmajun stands remain a fixture of Yerevan's street-food scene — with a growing footprint of international names, including KFC, Burger King, and an expanding Wendy's presence. A 60-location Subway rollout would represent a substantial step up in scale for any single international brand entering the market.
As of this report, no timeline, investment figures, specific locations, or projected employment numbers have been disclosed. It remains to be seen how quickly — and where — the rollout will take shape.
Regardless of pace, the announcement is a notable data point in Armenia's broader investment story: international franchise brands are increasingly willing to make sizable, multi-location commitments to the market, rather than testing the waters with a single flagship location. For a country positioning itself as a serious destination for global brands, that shift in appetite matters as much as any single opening.