NorthStar Group is a private investment group that brings global brands into Armenia through franchising - we research the market, fund the launch, and stay beside you through every stage of entry.
We provide world-class facilitation, transparent coordination, and relentless advocacy for investors - turning market interest into operating businesses on the ground in Armenia, as the region's dedicated master franchise and area development partner.
We want Armenia renowned for its dynamic and diverse economy - a place that enriches local entrepreneurs and global business leaders alike, for decades to come.
NorthStar Group doesn't just advise - as Armenia's master franchise and area development partner, we cover the investment required to bring your brand to Armenia, and manage every step of getting it open.
End-to-end master franchise and area development structuring, licensing negotiation, and operational setup on the brand's behalf.
We fund the capital required to launch - real estate, buildout, licensing fees, and working capital.
Go-to-market strategy, local partnerships, and launch campaigns built for the Armenian consumer.
Deep feasibility studies on demand, competitive landscape, pricing, and site potential before a single dollar moves.
NorthStar Group is a privately owned investment group, not a government body or agency - we pursue this mandate independently, in the interest of the brands and investors we represent.
Strengthening Armenia's position as a competitive, attractive investment destination - presenting its business environment, sector strengths, and strategic advantages to international investors.
Expanding global recognition of Armenia's investment opportunities, reinforcing the country's visibility and credibility in the international investment landscape.
Building and coordinating partnerships with international organizations and business networks - organizing joint initiatives and events that attract new investment.
Strategic access, a fast-growing tech economy, and a workforce built for global business.
NorthStar Group's founders and managing partners, Aram Cherkezyan and Rafayel Mkrtchyan, are UC Berkeley alumni who returned home from Silicon Valley to build fast-growing technology businesses in Armenia - attracting millions of dollars of investment into the country's tech sector along the way.
That same network, capital discipline, and operating rigor now powers NorthStar Group's mission - bringing the world's most trusted brands to Armenia as their master franchise and area development partner.
We assess brand-market fit, ambition, and category dynamics to confirm Armenia - and NorthStar as your master franchise or area development partner - is the right fit.
Consumer demand, competitive mapping, pricing, and site-level economics - the full investment case, quantified.
As a well-capitalized partner, NorthStar Group structures and commits the capital required - no fundraising burden on the brand.
Real estate, licensing, regulatory coordination, and local operations built out to brand standard.
Go-to-market execution, ongoing advocacy, and a roadmap for expansion across the Armenian market.
Tell us about your brand and we'll come back with an initial view on fit, opportunity, and next steps.
Not ready to talk yet? Take the 60-second Fit Assessment or download the free Market Entry Guide.