News and commentary on the brands, capital, and policy shaping Armenia's market - from the team at NorthStar Group.
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A clear breakdown of the two structures international brands use to enter new markets - how they differ, when brands use each, and which one fits a given expansion plan.
Read article →What actually drives the cost of international franchise expansion - real estate, equipment, fees, working capital, and contingency - and who typically pays for it.
Read article →Well-capitalized, capable, and committed - the screening standard most franchisors use to evaluate master franchise and area development candidates, explained.
Read article →Armenia's Foreign Minister says a U.S.-Armenia framework agreement on the TRIPP transit corridor could be signed within weeks - a major signal for Armenia's investment story.
Read article →Firebird has switched on the region's largest AI factory in Hrazdan, backed by NVIDIA and Dell Technologies, with plans to scale toward 2 gigawatts of global capacity by 2028.
Read article →Subway's regional leadership met with Armenian officials in Yerevan this month to discuss a major franchise expansion - a sign of growing international appetite for Armenia's fast-food market.
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